Blog

Transitioning Your Spa: Must-Have End-of-Summer Services
Transitioning Your Spa: Must-Have End-of-Summer Services
As the warmth of summer gradually gives way to the crispness of autumn, spa owners have a golden opportunity to provide their clients with a unique and rejuvenating experience. End-of-summer... Read more...
Whatchu Gonna Do With All That Shelf?!
Whatchu Gonna Do With All That Shelf?! Merchandising in your spa can seem like an overwhelming task, but once you get down the basics you will become a pro in no time! Merchandising is how you display your retail products to sell. Understanding the basics can really help boost your retail shelf traffic and purchases. We are going to die right in and give you the tips so you can implement them in your spa today. 1.) Have an easily accessible, clearly defined retail area. We have seen too many... Read more...
Be A Marketing Practitioner
Be A Marketing Practitioner We understand that you have been hearing that social media is the new “thing.” Or that if you're not using these social platforms than you’re bound to fail. We don't think that being on these platforms or not will really determine your success, there are obviously plenty of factors into your success as a business and on social platforms. However, there is something to be said about understanding where to find and take advantage of undervalued attention.   As we have mentioned in other articles. All... Read more...
Brand Wins
Brand Wins Brand always wins. Of course you can get someone in the door for a one time or one off treatment and never see them again; if we're being honest we don't really want that business. I get it, money is money, but that constant hunt can get old....fast. How much better would you feel each month knowing that you have a full book of regular clients that know what they will get from you and you are the one they trust? That comes from more than a specific... Read more...
Growth Happens Internally First
Growth Happens Internally First We have all been tested over the past 12 months. Although you may look around and feel that everything is not where you want it to be, I know that if you are still around working and trying to figure it out, you have grown. You have learned that no matter the circumstance you choose to overcome. This is so evident in our industry as we have been (like many other small businesses) forced to close. Sometimes you need to not pay attention to everything on... Read more...
Marketing Your Spa During the Pandemic
Marketing Your Spa During the Pandemic
Marketing Your Spa During the Pandemic It goes without saying that this year has not exactly been a banner year for the spa industry. We were definitely on track and... Read more...
When Selling Is Caring
When Selling Is Caring
When Selling Is Caring We have all been there. We just wrapped up a treatment, our client is happy, they are booking their next appointment and you can’t stop peeking... Read more...
What UV Protection is in your day cream?
What UV Protection is in your day cream?
It is hard enough to find the perfect SPF products to match skin types, like oily and dry, or their preferences; matte or creamy, or their desired formulas; chemical or... Read more...